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P M Severino

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Orange Economic Development Corporation

Property Brochure

11 x 17 Full Color with Bleed Tri-folded

 This brochure is designed to generate interest among companies considering Orange, Connecticut, as their home. The interior highlights all zoning areas on a map, while the exterior focuses on the community and business opportunities offered by Orange’s central location in the Northeast and its vibrant, well-educated population. 

Click to view full brochure

Orange Life Magazine

4 Color with Full Bleed Glossy Magazine Completed Biannual

 A free, full-color magazine delivered to all residents and businesses in Orange, Connecticut, highlighting local businesses, community stories, ads, and events. 

Scroll down for details.

Click to view Full Issues

    Conception to Completion

    In-Design

    When I took over the production for the last 10 issues, I had to create a new template in In-Design that mimicked the banding and color theme of the previous issues. Minor changes to the design were done to enhance the reader's experience. 


    Client submitted word files from several different authors. In order to keep the page count consistent, I edited the images to fit and at times suggested edits to the copy. Pages of this document evolve with each proof as client summitted additional advertising. Each publication produces approximately 6 drafts before finals are created.

    Photoshop

    Some of the Images were supplied by the client. I was the photographer for the balance of photography. All the cover Images above are examples. Interior photos were taken in the last few weeks prior to production, each image is intracule to the content of the stories. The supplied images were edited using Photoshop.

    Acrobat

    Once the content is approved I preflight the document for press, making sure image quality, bleeds and colors are correct and the whole document is able to be produced in cymk. After many quality checks it's uploaded to the printer. This magazine gets mailed to every resident and business in the town of Orange. Once a blueline is approved an Acrobat pdf file is created and compressed for on-line viewing on the OEDC website.

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